Request and manage promo codes - Offer promo codes - App Store Connect - Help (2025)

Offer promo codes

Promo codes provide potential App Store customers or reviewers with a free copy of apps or in-app purchases (including subscriptions) on iOS, macOS, or tvOS. Promo codes can be redeemed on any App Store storefront where your app is available and are valid for four weeks from the day they’re generated. Each promo code can be used once.

You can distribute promo codes by any means. Purchases made using promo codes are indicated in your Sales and Trends reports.

Note: Promo codes can't be generated for apps available only on Apple Business Manager or Apple School Manager.

Promo codes for apps

When a customer downloads an app using a promo code, the app behaves just as it would if it had been purchased. For example, the customer has the opportunity to update to new versions of the app. However, customers can’t rate or review the app. Promo codes can be used to redeem an unreleased app version, as long as the app is available on the App Store. Promo codes for tvOS or multi-platform apps must be redeemed on an iOS device. After the code is redeemed, the tvOS app appears in the customer’s purchase history on the App Store for Apple TV. You can request up to 100 promo codes per version of each platform your app supports.

Promo codes for in-app purchases

When a customer redeems an in-app purchase promo code for a free app that’s not installed on their device, the app automatically downloads. If the app is for sale, the customer needs to purchase the app to redeem the in-app purchase. If a customer uses a promo code to subscribe to an auto-renewable subscription, the subscription won’t automatically renew after the duration is complete. You can provide up to 100 promo codes for each in-app purchase product, with a limit of 1,000 total codes for all in-app purchases for an app every six months (resetting on January 1 and July 1). These codes are for non-commercial use and expire 28 days after they were generated.

To request promo codes for an app version, the version’s status must be Ready for Distribution, Pre-Order Ready for Sale, or Pending Developer Release for iOS and macOS apps, or Ready for Distribution or Pre-Order Ready for Sale for tvOS apps. For in-app purchases, the in-app purchase state must be Approved or it won't appear as an option.

Required role: Account Holder, Admin, App Manager, or Marketing. View role permissions.

Request promo codes

  1. From Apps, select your app.

  2. In the sidebar, click Promo Codes. The Promo Code page opens with Generate selected.

  3. Under App Promo Codes, enter the number of version promo codes and under In-App Purchase Promo Codes, enter the number of in-app purchase promo codes you want to generate.

  4. On the top right, click Generate Code.

  5. Read and agree to the contract terms for Apple to distribute free versions of your app or in-app purchase, and click Generate Code.

  6. Click OK. You can view or download the generated promo codes on the History tab.

View history of promo codes

  1. From Apps, select your app.

  2. In the sidebar, click Promo Codes. The Promo Code page opens with Generate selected.

  3. Click History tab.

    The history table shows the date each set of codes was generated in App Store Connect. Use this date to determine the expiration date of your codes.

  4. Click View Codes to view or download generated promo codes.

    You can copy the codes in the dialog, or click “text file“ to download a .txt file containing the codes.

Request and manage promo codes - Offer promo codes - App Store Connect - Help (2025)

FAQs

How to generate promo code App Store Connect? ›

Request promo codes
  1. From Apps, select your app.
  2. In the sidebar, click Promo Codes. ...
  3. Under App Promo Codes, enter the number of version promo codes and under In-App Purchase Promo Codes, enter the number of in-app purchase promo codes you want to generate.
  4. On the top right, click Generate Code.

How do you redeem offer codes on App Store? ›

People can redeem one-time use codes by entering them in the “Redeem Gift Card or Code” page in their App Store account settings, or redeem custom codes within your app if you've implemented the presentcoderedemptionsheet API.

How to get App Store code? ›

How can I purchase App Store Code on Amazon? Go to the Amazon Pay page on Amazon, tap on the App Store Code, enter an amount between INR 100 to INR 10,000 and follow the on-screen instructions to make a payment.

Where do you get promotion codes? ›

20 Websites to Find US Promo Codes and Discounts
  • RetailMeNot. One of the most well-known coupon sites is RetailMeNot. ...
  • Coupon Cabin. Similar to RetailMeNot, Coupon Cabin also offers an app and Chrome extension to alert users of deals. ...
  • Coupons.com. ...
  • Groupon. ...
  • Slickdeals. ...
  • Offers. ...
  • Dealcatcher. ...
  • Coupon Chief.

How to generate a promo code? ›

Create a promo code
  1. Choose a promo code name.
  2. Choose whether your discount is a percentage of the cost or a specific dollar amount.
  3. Choose which tickets or registrations your code applies to.
  4. Set the promotional period for your promo code.
  5. Limit the number of redeemable codes or make them unlimited.

How do I get the shared secret on App Store Connect? ›

View or generate a shared secret for an individual app (app-specific shared secret)
  • From Apps, select your app.
  • In the sidebar under General, click App Information.
  • In the App-Specific Shared Secret section, click Manage.
  • You can generate a shared secret for individual apps, or regenerate a shared secret.

What is App Store Connect API? ›

The App Store Connect API is a REST API that enables the automation of some tasks in App Store Connect. Note: If you are a member of the Apple Developer Enterprise Program, you can use the Enterprise Program API instead.

How to use a promo code with Apple Pay? ›

To use your 20% discount code with ApplePay, PayPal, or ShopPay as payment methods, you must add your desired item to cart and go to checkout. When you're in checkout: Go to Payment. Add your discount code in the "discount code" text box.

What code does the App Store use? ›

The Swift programming language was designed to be approachable enough to be your very first programming language. Swift is also incredibly powerful, used by professional developers to create over half a million apps on the App Store.

How do I get free apps from the App Store? ›

In the App Store, if an app has a Get button instead of a price, the app is free. You won't be charged for downloading a free app.

How do you get approved for the App Store? ›

How to get your app approved by the App Store – Best practices
  1. Complete information. Enter all the required details to review your app in the App Review Information section. ...
  2. Provide accurate description. ...
  3. Ensure Clean UI. ...
  4. Provide lasting value. ...
  5. Fix crashes and bugs. ...
  6. Don't mislead users.

How do I get a valid promo code for free? ›

Basic strategies for finding coupon codes
  1. Google search. The most basic way to find discount codes is to run a quick Google search. ...
  2. Coupon toolbars & extensions. ...
  3. Coupon websites. ...
  4. Store's own coupon page. ...
  5. Newsletter signup. ...
  6. Live chat. ...
  7. Abandon your shopping cart. ...
  8. Slickdeals.
May 14, 2024

What are app promo codes? ›

Promotions, or promo codes, enable you to give one-time products or trials to subscriptions free-of-charge to a limited number of users. The user enters a promo code, either in your app or in the Google Play Store app, and receives the item or subscription trial at no cost.

What is a free coupon code? ›

In the online shopping context, a coupon code is a string of computer-generated letters and numbers that a customer can enter at the checkout to receive a discount or another effect (e.g., free shipping or a bonus item).

How to generate an Apple redeem code? ›

Redeem a gift card with your iPhone, iPad or Apple Vision Pro
  1. Find the 16-digit code on the back of the card. ...
  2. Open the App Store app.
  3. At the top of the screen, tap the sign-in button. ...
  4. Tap Redeem Gift Card or Code. ...
  5. Tap Use Camera and follow the instructions on the screen. ...
  6. Tap Redeem.
Mar 20, 2024

How do I create a promo code for Play Store? ›

  1. Open Play Console and go to the Promo codes page (Monetize > Promo codes).
  2. Click Create promo code.
  3. Review and agree to the Promo codes Terms of Service.

What is promotional text in App Store Connect? ›

App Store Promotional Text - What is it? Promo Text is a 170-character section on an app's App Store page that appears at the top of the description. Essentially, it acts as an additional part of the introduction.

How do I get paid from App Store Connect? ›

Provide banking information in App Store Connect. Payments are sent to the primary bank account on file at the time a payment is processed. Payments to multiple or split bank accounts aren't supported.

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